The Most Popular IT Products for Every Team in 2025

Selecting the right IT products is essential for your organization’s success. When managing projects, facilitating video calls, or providing remote team collaboration tools, organizations need IT products that support productivity and flexibility. As more businesses are also moving to support work remotely, there’s an increasing demand for solutions that bridge time zones and streamline workflows to ensure seamless operations.

In this article, we’ll explore the most popular IT products for every team in your organization, providing practical tips for selecting the tools that meet your people’s diverse needs.

Whether your focus is on empowering remote employees or optimizing in-office operations, this guide will help you make informed decisions to enhance collaboration, boost efficiency, and promote team satisfaction with your IT solutions.

IT products for marketing teams

Marketing teams rely on IT products to streamline campaigns, analyze performance, and create compelling visual content. A combination of the right software and hardware solutions will enhance productivity and creativity.

Hardware essentials

1. High-performance computers and laptops: The Apple MacBook Pro and Dell XPS are examples of devices that provide exceptional processing power for handling resource-intensive tasks, such as video editing and graphic design
2. Large monitors: Monitors with expansive displays, like the Dell UltraSharp or LG UltraFine, support split-screen workflows, precise color gradation, and detailed editing, ensuring productivity and clarity in visual creation

Key software tools

• Marketing automation software: Platforms like Hubspot help marketing teams automate their workflows for email campaigns, lead nurturing, and other repetitive tasks while also offering tools for customer relationship management (CRM)
• Analytics tools: Google Analytics and Google Search Console provide critical insights into website performance, user behavior, and search engine optimization (SEO), empowering marketing teams to make data-driven decisions
• Graphic design and video editing software: Products like Adobe Creative Cloud, Canva, and Apple’s Final Cut Pro help create high-quality visuals and videos, ranging from the advanced features offered by Adobe and Apple to the more cost-effective and user-friendly options offered by Canva
• Content management systems (CMS): Tools like Webflow help teams design and manage websites without coding expertise, combining flexibility with functional SEO toolkits

IT products for sales teams

Sales teams need IT products that streamline client relationship management and enhance communication, helping salespeople close deals more efficiently and build lasting customer relationships.

Hardware essentials

1. Laptops and tablets: Lightweight devices like the Microsoft Surface Pro, Lenovo ThinkPad, or Apple iPad are portable and deliver performance for on-the-go sales professionals who need to present, communicate, and manage tasks seamlessly
2. Noise-canceling headsets: High-quality headsets, such as the Bose 700 or Jabra Evolve2 75, ensure crystal-clear communication during client calls, even in noisy environments
3. High-quality webcams and microphones: The Logitech Brio and Blue Yeti microphones deliver professional-grade video and audio quality for virtual meetings, promoting credibility during online pitches

Key software tools

• CRM software: Platforms like Salesforce, Pipedrive, and Zoho CRM provide comprehensive tools for managing client relationships, tracking sales pipelines, and automating workflows, helping sales teams stay organized and focus on nurturing leads
• Sales enablement tools: SalesLoft, Outreach, and similar tools track and automate prospect communications and help enhance outreach strategies through email tracking, follow-up scheduling, and personalized communications at scale

IT products for HR and people teams

IT products and communication tools for distributed teams are pivotal in helping HR and people teams onboard, recruit, manage, and pay their people effectively, allowing them to focus on creating positive employee experiences while maintaining compliance and efficiency.

Hardware essentials

1. Lightweight laptops: Light, capable, and durable devices like the Apple MacBook Air and Lenovo ThinkPad X1 Carbon allow HR teams to work conveniently and effectively from any location
2. High-resolution webcams: Tools like the Elgato Facecam Pro ensure high-resolution, professional-quality video for remote interviews and virtual onboarding sessions
3. Secure document storage: Hardware-based encrypted storage devices, such as IronKey, ensure safe handling of sensitive HR files and help HR teams maintain compliance with data protection regulations

Key software tools

• HRIS platforms: Tools like Deel HR and Bamboo HR provide centralized solutions for managing employee records, tracking time off, and ensuring compliance with labor laws

• Recruitment and onboarding software: Platforms such as Asbhy and Lever optimize recruitment pipelines by managing candidate sourcing, interviews, and feedback, while solutions like Deel simplify global hiring by enabling cross-border onboarding and management of international contractors with seamless handling of Employer of Record (EOR) compliance
• Talent management systems: Deel Engage and SAP support talent development through feedback, engagement surveys, and performance reviews, promoting a strong company culture and employee growth
• Payroll software: Deel Global Payroll, Gusto, and ADP streamline payroll for employees and contractors, ensuring accurate, compliant, and on-time payments globally

IT products for customer support teams

Customer support teams favor IT products that support efficient query resolution and seamless customer interactions, promoting a better customer experience and higher satisfaction rates.

Hardware essentials

1. Laptop: A reliable, durable laptop with fast performance is essential for managing multiple support tools simultaneously without technical shortfalls
2. Dual monitor setups: Customer support agents can multitask more effectively with dual monitors, switching between customer queries and internal resources without wasting time or losing focus on customer conversations
3. Comfortable headsets: Ergonomic, noise-canceling, and comfortable headsets, like the Plantronics Voyager or Jabra Evolve2 65, assist customer support agents who spend an extended amount of time on customer interactions over long shifts

Key software tools

• Customer support platforms: Tools like Zendesk and Freshdesk streamline ticket management and centralize customer interactions, helping teams efficiently resolve issues and track performance metrics
• Knowledge base software: Notion, Confluence, and similar platforms maintain a centralized repository of FAQs, troubleshooting guides, and product documentation for quick referencing and self-service customer support
• Call center software: Aircall and Talkdesk provide advanced features for inbound and outbound call management, including call routing, analytics, and integrating with CRM tools

IT products for finance teams

Finance teams need reliable and specialized IT products to manage accounting, budgeting, expense tracking, and reporting while ensuring compliance with financial regulations and supporting strategic decision-making.

Hardware essentials

1. High-resolution monitors: The Dell Ultrasharp series and similar 4K monitors allow finance professionals to review detailed spreadsheets and financial reports clearly and easily
2. Printers and scanners: Brother Multifunction and similar printers provide a practical solution for handling physical financial documents, including contracts, invoices, and receipts, when digital workflows aren’t sufficient

Key software tools

• Accounting software: Tools like QuickBooks and NetSuite offer comprehensive solutions for managing accounts, tracking expenses, and generating financial reports while simplifying complex accounting
• Financial planning and analysis tools: Platforms such as Adaptive Insights and Oracle EPM provide robust features for budgeting, forecasting, and financial analysis, supporting data-driven financial planning that can adapt to evolving business needs
• Expense management solutions: Expensify and Concur allow finance teams to track, categorize, and approve expenses with transparency and efficiency

IT products for engineering and product teams

Engineering and product teams need robust IT products to manage complex workflows, collaborate on code, and ensure seamless development operations.

Hardware essentials

1. High-performance laptops: The Lenovo ThinkPad and Apple MacBook Pro offer the processing power needed for compiling code, running simulations, and multitasking
2. Mechanical keyboards and ergonomic desks: High-quality mechanical keyboards and ergonomic furniture reduce fatigue during prolonged coding sessions and improve comfort and efficiency

Key software tools

• Project management and version control tools: Jira, GitHub, and GitLab are vital for reliable version control, managing workflows, and collaborating on code repositories to support smooth project execution
• DevOps tools: Platforms like Docker and Jenkins streamline development pipelines by automating tasks such as containerization and continuous integration/continuous deployment (CI/CD)
• IDE software: Integrated development environments (IDE) like Visual Studio Code and PyCharm offer developers powerful coding, debugging, and testing features to enhance productivity and code quality

IT products for operations and admin teams

Operations and admin teams rely on IT products to streamline asset management, maintain security, and handle essential documentation.

Hardware essentials

1. Tablets and lightweight laptops: The Apple iPad Pro, Microsoft Surface Pro, and similar devices are portable, powerful, and capable, making them ideal for managing administrative tasks on the move
2. Scanners and document management: Scanners like the Fujitsu ScanSnap iX1500 paired with digital document management tools enable secure and efficient handling of paper records and promote a shift toward paperless operations

Key software tools

• Procurement and inventory management software: Platforms like Deel IT seamlessly track and manage company assets, offer real-time updates on inventory and asset allocation, and reduce administrative burdens to improve efficiency
• IT security: Tools like Okta provide identity, access management, and authentication solutions that help to protect sensitive company data, while platforms like CrowdStrike Falcon detect and respond to cyber threats in real-time to safeguard devices and support business continuity

Organization-wide team collaboration tools

Across your organization, whether your teams are co-located or remote, here are some tools to streamline your workflows, enhance communication, and promote alignment with your organization’s business objectives:

• Asana: A robust project management platform that helps teams track tasks, set deadlines, and visualize project progress through boards, timelines, and lists, working across departments to promote organization-wide collaboration
• Trello: A visual, user-friendly platform for task management using customizable boards, managing workflows, and providing transparency across distributed teams
• Monday.com: A project management tool offering tracking, collaborative dashboards, and integration with other tools while being adaptable to various team sizes and functions, supporting cross-departmental collaboration

Popular virtual meeting tools, such as Zoom and Microsoft Teams, make communication seamless, while communication tools for distributed teams, like Slack, keep conversations organized and accessible.

The most popular devices and brands for companies worldwide

As distributed hiring continues to rise globally, even amid return-to-office mandates, operational support plays an essential role in equipping employees for success. Critical to this is providing the right tools for fostering productivity and adapting to the evolving needs of a global workforce.

The devices and brands you choose should reflect your organization’s priorities by ensuring functionality, efficiency, and satisfaction for your people across diverse work environments.

A recent guide by Deel IT based on comprehensive global customer feedback and insights outlines the most popular product categories and brands being used by our customers in 2024. This data offers valuable insights for investing in IT infrastructure.

The most popular product categories

Laptops are the most in-demand device for Deel IT’s customers, comprising 41% of corporate purchases, driven by their power, versatility, and portability. Headsets (11%) are the next most popular device, being essential for seamless communication in hybrid and remote setups.

Monitors (9%), keyboards (8%), and mice/trackpads (8%) are also popular for supporting ergonomic and efficient workstation setups.

Deel IT’s top five product categores

The most popular brands

Apple dominates the brand landscape based on Deel IT’s customer data (58% takeup), valued for its sleek design, user-friendly ecosystem, and reliable performance. Dell comes in next (14%) with robust devices tailored for business use, while Logitech (7%) excels in peripherals like keyboards and mice.

Deel IT’s top five brands

How to choose the right IT products for your teams’ needs

Use a strategic approach to select the right IT products for your teams by considering their unique workflows, budget constraints, and future needs. Align your product choices with operational priorities to promote productivity, streamlines processes, and optimize resource allocation.

Here’s how to proceed:

1. Assess functional requirements

Begin by identifying each team’s specific workflows and challenges. Marketing teams need creative tools like Adobe Creative Cloud, for instance, while sales teams will benefit from CRMs like Salesforce.

Consider factors like ease of use and compatibility with existing processes to ensure seamless adoption and productive output. Matching tools to the functional requirements of your teams will equip them to perform effectively and efficiently.

2. Evaluate costs and return on investment (ROI)

Balance budget constraints with functionality by assessing upfront costs, ongoing costs like subscription fees, and expected maintenance expenses. Evaluate each product’s longevity and potential to boost efficiency.

Consider investments like high-performance laptops that reduce downtime and boost productivity, while other tools, such as software that automates repetitive tasks or AI-driven analytics, will lead to potential long-term savings and value.

3. Consider integrations and scalability

Ensure the IT products you’re considering integrate seamlessly with existing systems. Collaboration tools should work with CRM platforms, and accounting tools should work with payroll systems.

Prioritize scalability with products like Deel Engage or Jira, particularly if your workforce is growing or your business operations are expanding.

4. Provide training and support

Invest in onboarding programs and ongoing training to give your people the knowledge and skills to use tools effectively. Choose vendors that offer robust customer support and sufficient resources to resolve issues promptly.

Tips for implementing and adopting new IT products across teams

Plan carefully and engage your teams early to boost your chances of successfully implementing new IT products. Here are some tips to ensure smooth adoption and to maximize the long-term value of your IT investments:

1. Training and support

Equip your teams with comprehensive training and resources such as workshops, video tutorials, and user manuals tailored to your teams’ needs. Establish dedicated support channels to address questions or technical challenges during the rollout phase and beyond.

2. User feedback loops

Encourage team members to provide feedback during and after implementation. Use surveys, focus groups, and one-on-one discussions to help gather insights on usability and effectiveness. Adjust your approach as needed to ensure the tools you use meet the practical requirements of your teams.

3. Regular audits and updates

Periodically review your IT stack to ensure it aligns with your teams’ evolving workflows and organizational goals. Update your tools regularly to leverage new features, ensure compliance with the latest IT security protocols, and address inefficiencies, enhancing long-term relevance and performance.

4. Clear communication and change management

Introduce new tools by clearly communicating their purpose, benefits, and implementation timelines. Use change management strategies to address concerns and build enthusiasm, emphasizing how the tools will enhance workflows and productivity.

5. Pilot testing and phased rollouts

Run pilot programs with small groups before fully implementing new products to test their functionality and compatibility with existing systems. Use insights from the pilots to refine your approach and address any issues before scaling the implementation across your target teams or the whole organization.

Simplify device and app management for your organization with Deel IT

Deel IT simplifies the challenges of managing IT for a distributed workforce through its comprehensive platform designed for global teams. It equips organizations with the tools, resources, and support to manage IT inventory, enhance employee productivity, and streamline operations.

Deel IT can help your organization with:

• Global inventory management: Track, allocate, and manage IT assets across locations with real-time updates
• Seamless onboarding: Deliver laptops, monitors, and other IT equipment directly to employees worldwide
• Centralized dashboard: Gain full visibility into IT assets and their usage, all in one place
• 24/7 diagnosis and repair: Get end-user support, troubleshoot software, and manage hardware issues from the same place
• Scalable solutions: Adapt IT support to grow with your organization’s changing needs
• Access permissions management (coming soon): Manage access and software licenses seamlessly and efficiently —stay tuned for more!

Request a demo today to see how Deel IT can simplify your IT operations and support your teams’ IT needs globally.