How Deel enabled Chirpy to secure a $500,000 project and kickstart growth
$500k+
Project completed in six months
10x
Revenue improvement
Industry
Conversion rate optimization (CRO) services
Region
North America
Company Size
1-50
Deel products used
Deel Contractor
The Challenge
Navigating international hiring as a solo founder
Chirpy, a U.S.-based CRO services agency, focuses on optimizing digital experiences for mid-market and enterprise-level businesses. Chirpy founder Haley Carpenter faced a daunting task. Her largest project since inception required hiring and paying contractors from Europe, but she lacked the HR and legal background to navigate international compliance complexities.
"I had a make-or-break project and needed to hire quickly, but I was lost when it came to legal and compliance issues. Deel gave me the tools and confidence I needed to move forward," Haley Carpenter, founder of Chirpy.
The Solution
Effective international hiring with Deel Contractor
To tackle these challenges, Haley turned to Deel. Deel Contractor enabled Chirpy to:
- Onboard and pay contractors swiftly, preventing project delays
- Simplify hiring with pre-drafted contracts and compliance documents
- Streamline payroll, handling currency conversions and timely payments
“Deel allowed me to hire with confidence, knowing compliance was covered. The team guided me through the process and gave me the peace of mind to focus on my work,” Haley Carpenter, founder of Chirpy.
The Results
Getting the business off the ground with Deel
With Deel handling administrative and compliance tasks, Chirpy completed its milestone project smoothly. This success increased the company’s revenue 10x and established its reputation in the industry.
“Without Deel, I wouldn’t have been able to take on my biggest project. Deel made it possible for me to get my business off the ground,”
—Haley Carpenter,
Founder, Chirpy
