How App Bar secures and retains global talents compliantly with Deel

App Bar is a Hong Kong-based tech firm that strives to cultivate a supportive and fun work environment for app design and development.

As a people-centric company, App Bar offers a hybrid working model for its talent, accommodating and supporting them wherever they choose to work. Recently, the growing company is expanding to Southeast Asia through its subsidiary PerksBar, an Employee & Rewards Benefits platform, driving the need to hire global tech talents fast.

“Market expansion is crucial for us, so we prioritize hiring quickly and retaining top talent, while providing flexible global policies,” said Jack Cheung, co-founder at App Bar. “With Deel, we can seamlessly tap into a global talent pool, hire compliantly, and offer local benefits like pensions, no matter where employees are based.”

By leveraging Deel EOR, App Bar streamlines its hiring and onboarding process, freeing up extra time, capital, and resources in setting up local entities. This includes effort in doing manual research or working with a local consultancy to ensure each contract across different markets is compliant. From generating and uploading signed contracts, including certificates and ID details, all requirements are met effortlessly within one single platform.

“Deel lets us relocate employees and hire globally without setting up local entities. Its simple platform helps us onboard talent easily, so we can focus on our core strengths – innovative app design and development,” added Cheung.

So far, App Bar has hired and retained seven employees in Southeast Asia and North America using Deel EOR.

Through Deel EOR, App Bar can now hire and retain talents based on capability, not location. “Flexibility is at the forefront of App Bar’s workplace culture, and Deel made it possible for us to implement this across markets. With Deel, we can be free of geographical hiring constraints and focus on getting the best outcome from the best talent available,” explained Cheung.

And as their team continues to expand internationally, App Bar can also easily maintain their globally distributed workforce with Deel. With a clear dashboard with up-to-date information covering everything from payroll statuses, local holidays, to changes in local labor laws, App Bar can ensure all their talent across the globe are equally taken care of.