How Supercoder uses Deel to overcome hurdles and democratize the IT world

Asian countries like South Korea, Saudi Arabia, Jordan, and the UAE are facing a new reality: a shortage of software engineers. But South Korean startup, Supercoder, wants to change that by helping Asian tech companies hire top-tier remote Software Engineers from other parts of the world. They even have plans to expand their client market to non-Asian countries. Their key to easing the continental engineering shortage? Hiring fast (23 days on average) at competitive costs. However, making this many hires requires a platform that can keep up. That’s where Deel helps out.

Deel makes it easy for Supercoder to onboard and pay their developers, reducing their client HR Function Workload by over 80%. Now clients can focus on working with developers while Supercoder and Deel handle the rest.

CEO of Supercoder, Kyle Yoon, said, “Start-ups need to solve problems. There are two problems that I’m solving through Supercoder: one is developer shortage, and the second one is DEI [Diversity, Equity, and Inclusion] in South Korea. I’ve noticed that the South Korean workforce is very Korean-centric, but we want to change the culture by helping our clients hire somebody else from another different country. That is something that creates a value of diversity: everyone’s the same, everyone’s equal.”

Supercoder noticed two changes in companies working with a more diverse workforce:

1. Companies become more global-minded and think about expanding into other regions.
2. Improved English skills (reading, writing, and speaking) of developers from non-Asian countries.

Supercoder receives resumes from all over the world: Vietnam, India, Russia, Pakistan, Sri Lanka, Bangladesh, Nigeria, Kenya, and more. After finding the perfect match for their clients, Supercoder needed a way to easily hire, pay, and onboard that employee. To accomplish this, they would have had to:

• Set up an entity in every country they wanted to hire —something that would have taken years.

• 각 국가의 현지 노동법을 준수하며 많은 인력을 채용하세요
법은 자주 바뀌므로 최신 개정 법령을 수시로 확인하여 반영하려면 큰 노력이 필요합니다.

• Hire local employees in each region to handle the hiring process; then once an employee is found, manually sign a contract with them.

• Open local bank accounts in every country.

윤 대표와 Supercoder 팀은 이 모든 문제를 해결할 수 있는 솔루션이 바로 Deel이라는 것을 알고 있었기 때문에 회사를 설립한 지 얼마 지나지 않아 Deel의 고객이 되었습니다.

비즈니스의 확장

Supercoder는 Deel을 통해 시간과 비용을 절약했습니다. 불과 5개월 만에 매출이 125% 증가했고 마진율 37%, 고객 기반 2.5배 증가했으며, 사내 직원 수가 4명에서 15명으로 늘어나는 놀라운 성장을 보였습니다.

"이러한 플랫폼 사용에 익숙하지 않은 사람들도 사용하기 쉽고 직관적이기 때문에 Supercoder의 모든 직원들과 개발자들은 Deel을 좋아한다"고 윤 대표는 말합니다.

Deel과 함께 세계로 뻗어나가는 Supercoder

Supercoder는 비즈니스가 성장함에 따라 Deel도 함께 성장해 나갈 것이라는 것을 알고 있습니다. 신제품 출시부터 국제적 규모를 유지하는 것에 이르기까지 Supercoder는 동남아 지역 개발자 풀을 확장한다는 다음 목표에 집중할 수 있습니다.