How Bowtie Life Insurance attracts and hires global talent with Deel

Bowtie Life Insurance (Bowtie), the first virtual insurer in Hong Kong, is changing the traditional insurance industry. It lets customers select their life protection options directly and quickly.

The complex and ever-evolving InsurTech landscape meant Bowtie faced difficulties sourcing specialist talent locally in a limited talent pool.

“We need talent with the right skill sets and experience, and a deep understanding of an evolving InsurTech landscape. We needed a solution like Deel EOR to branch out into new markets and source talent without spending significant resources to set up local entities,” said Sara Choi, Senior Manager Talent Acquisition & Development at Bowtie.

With Deel EOR, Bowtie gained access to a larger global talent pool and successfully expanded its workforce across four new markets, including the UK and ASEAN countries of Indonesia, Malaysia, and Vietnam.

“Deel significantly streamlines our hiring and onboarding processes, a vital advantage in a competitive market. It allows us to not only hire new talent but also retain current employees looking to relocate,” explained Choi.

Bowtie leveraged Deel’s exclusive partnerships with top-tier benefit providers, market intelligence tools, and the expertise of over 200 legal professionals to deliver highly competitive compensation and benefits packages.

“With Deel, we could attract top talent globally by offering competitive packages tailored to local market standards, ensuring equitable treatment worldwide,” Sara Choi concluded.