How Pudu Tech grew its global footprint with Deel

Pudu Tech is a Chinese service robotics pioneer, committed to advancing human productivity and living standards with cutting-edge robotic technology.

With nearly 80,000 units shipped to over 60 countries, Pudu Tech is rapidly expanding into Europe, the United States, and Southeast Asia. However, to maintain its leadership in a competitive market, the company faces challenges such as high costs of setting up local entities, language barriers, cultural differences, and complex hiring regulations, all of which hinder its global growth ambitions.

“As we rapidly expand into diverse markets, managing operations with multiple local vendors becomes overwhelming. Juggling ten vendors at the same time made me see this wasn't sustainable. With Deel, I can manage all my talent needs for every market on one single platform,” said Fang Liu, Chief Human Resources Officer at Pudu Tech.

Deel, as an all-in-one global payroll and human resources management platform, supports Pudu Tech’s various needs in different markets. From visa processing for global talent to local compliance and hiring insights for their global workforce, everything can be managed under a simple and single interface, resulting in greater efficiency and control for Pudu Tech.

In just three months, Pudu Tech used Deel to bring on board a dynamic team of 20 professionals in Europe, the United States, and Southeast Asia. All of these workers, mainly software engineers and sales people, were onboarded seamlessly. Pudu Tech saved up to 40% of the costs and 50% of time it would have taken to establish their own entities in those various markets.

“Deel's robust backend support has been a game-changer in simplifying our global operations, especially payroll. Once set up, payments are automatically processed across all markets, eliminating the need for repeated internal coordination among HR, finance, and management.”

Deel also adds a layer of trust and credibility for Pudu Tech as it taps into the global talent pool. Deel’s strong global presence across 100+ markets and its ability to give all workers a consistent experience, gives peace of mind to global workers as they join Pudu Tech aboard.

“As we tap into the global talent pool, the solution we utilize strongly reflects our company culture as well. Partnering with Deel, a global-first platform, demonstrates our commitment to understanding and accommodating our growing diverse workforce,” added Liu.