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Firstbase.io, founded in 2019, aims to help entrepreneurs from all over the globe easily incorporate, manage, and grow their businesses in the US. They enable teams to manage time zones, culture, security, and other challenges remote teams face when scaling.

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Firstbase.io was looking for a product to help them streamline and automate payroll and other HR processes for their entire company, not just in one region. They wanted the ability to manage this function and enable the rest of the team to focus on growing the business. Scaling in an efficient and compliant way was vital.

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Every new team member gets the same seamless, secure, and compliant onboarding experience from the CEO to their latest hire. Productivity has increased, and the team has a better work-life balance because it is easy to use Deel and gets everything done in one place.

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Founded to provide simple, secure money transfers, Paysend now serves both consumer and enterprise clients.\n\nDeel was Paysend’s first flagship enterprise client. Through their partnership, Deel enables employees to receive their paychecks and transfer them directly into payments using Paysend’s services – allowing employees to access their funds and make payments more quickly.","image_description":null,"image":{"data":null},"image_cta":null,"RelatedArticle":null},{"id":620,"__component":"shared.body-section","title":"Rapid Growth and Global Expansion","overline":"The Solution","body":"Since joining Paysend four years ago, Alex Nicolaus, Chief People Officer at Paysend, has overseen the expansion of the workforce from 100 to 500 employees spread across its four main hubs: Dublin, London, Serbia and Miami. \n\nIn August 2022, Paysend made a pivotal decision to switch from another payroll provider to Deel for its global hiring needs. 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Setting up a legal entity in a new location takes a lot of paperwork, bureaucracy, and time. As a start-up in a hyper-growth phase they needed to hire fast from all over the world, so using Deel to support the growth of their team was an ideal solution. \"Deel’s professional team has always been there for us, no matter the location, and always came up with a solution. It’s been an absolute pleasure to work with Deel’s team.\"\n\n","image_description":null,"image":{"data":null},"image_cta":null,"RelatedArticle":null},{"id":156,"__component":"shared.body-section","title":"How we Deel with it\n","overline":"The Solution","body":"So far they have hired six people from the UK and one from Germany, however, this number is growing rapidly. **\"Deel has been a great help with all the questions ranging from Employment Law, payroll, taxes, and benefits. Hiring internationally is pretty much the norm for startups as cultural diversity plays a vital role in any business and economy. 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Founded in 2019 with a starting team of 4, Cake has rapidly scaled to a team of over 25 that offers cap table solutions in over fifty countries.\n\n","image_description":null,"image":{"data":null},"image_cta":null,"RelatedArticle":null},{"id":91,"__component":"shared.body-section","title":"Global hiring for a global company\n","overline":"The Problem","body":"Managing equity plans has long been burdensome. Cake has always believed that global equity should only be a click away and be fair for all. This borderless philosophy extends to how Cake wants its team to work— with flexibility and mobility.\n\nHowever, getting boots on the ground in strategic regions and hiring globally can be expensive, time-consuming, and fraught with risk. Cake needed a plug-and-play solution that could help it achieve its global hiring ambitions with the least amount of administration possible. However for Cake, it was also critical that all international team members got access to all of the same perks and cultural benefits that its local team did, and that there was no feeling of separation through their engagement.\n\n","image_description":null,"image":{"data":null},"image_cta":null,"RelatedArticle":null},{"id":92,"__component":"shared.body-section","title":"Expanding easily to the US and beyond\n","overline":"The Solution","body":"With Deel EOR, Cake quickly hired key roles across the world, with a particular focus on having a US presence. Making locally relevant offers was also a priority, ensuring that local perks and working conditions were in line with—or exceeded—market expectations.\n\n“We wanted to make sure that we were not only paying our team competitively but that we offered the right superannuation and perks so that we are an employer of choice. This is a big part of our mission to have a global team that feels connected, motivated and cared for” said Ross.","image_description":null,"image":{"data":null},"image_cta":null,"RelatedArticle":null},{"id":3,"__component":"product.single-quote","quote":"\"Deel ensures cost-effective global hiring, providing confidence in compliance, especially in the complex landscape of US employment laws.\"","person":"Charlie Ross","position":"Chief Operating Officer at Cake","color":null,"with_background_img":null,"anchor":null},{"id":93,"__component":"shared.body-section","title":"All-in-one solution\n","overline":"The Results","body":"Cake has successfully hired roles in the US and the Philippines through Deel. Utilizing one-click payroll and Deel's intuitive dashboard, Ross now spends half as much time on employee-related admin for the international team.\n\nDeel’s team of compliance, law, and payment experts ensures that every hire is relevant and compliant. Employees also love the solution, as they have easy access to tax documents and statements.\n\nNow that global hiring is taken care of, Cake can focus on offering best-in-class equity plans to businesses worldwide.","image_description":null,"image":{"data":null},"image_cta":null,"RelatedArticle":null}],"product_links":[{"id":238,"Label":"EOR","Link":"https://www.deel.com/zh-cn/hire-employees"}],"use_cases_list":[{"id":3,"use_cases":"Hire anyone, anywhere"},{"id":4,"use_cases":"Optimize the worker experience"},{"id":5,"use_cases":"Consolidate HR operations"}],"global_key_figures":null,"SEO":{"id":21614,"title":"How Cake saved +$3k per hire in compliance costs with Deel | Deel","description":"How Cake quickly hired key roles in the US and across the world with the help of Deel’s all-in-one flexible hiring solutions.\n","noindex":null,"image":{"data":null}},"localizations":{"data":[]},"__page":"case_studies"}}],"keyFiguresBanner":{"overline":null,"headline":"Deel makes growing remote and international teams effortless","createdAt":"2023-12-21T16:40:49.014Z","updatedAt":"2024-06-20T20:12:58.973Z","publishedAt":"2024-02-25T14:43:56.104Z","cta":[{"id":19,"label":"Book a demo","type":"primary","cta_type":"link","link":"https://www.deel.com/zh-cn/request-a-demo","target":null,"start_icon":null,"end_icon":null,"modal_title":null,"helper_text":null,"long_link":null}],"key_figures":[{"id":292,"title":"150+","subtitle":"countries","description":null},{"id":293,"title":"35,000+","subtitle":"customers","description":null},{"id":294,"title":"200+","subtitle":"in-house experts","description":null}]}},"children":["$","$1e",null,{"fallback":null,"children":[["$","$L1f",null,{"moduleIds":["components/@AppLayout/AppContainer/AppContainerBase.tsx -> @/components/@AppPages/SingleCaseStudyPage"]}],"$L20"]}]}]}]]}]