How Supercoder uses Deel to overcome hurdles and democratize the IT world

Asian countries like South Korea, Saudi Arabia, Jordan, and the UAE are facing a new reality: a shortage of software engineers. But South Korean startup, Supercoder, wants to change that by helping Asian tech companies hire top-tier remote Software Engineers from other parts of the world. They even have plans to expand their client market to non-Asian countries. Their key to easing the continental engineering shortage? Hiring fast (23 days on average) at competitive costs. However, making this many hires requires a platform that can keep up. That’s where Deel helps out.

Deel makes it easy for Supercoder to onboard and pay their developers, reducing their client HR Function Workload by over 80%. Now clients can focus on working with developers while Supercoder and Deel handle the rest.

CEO of Supercoder, Kyle Yoon, said, “Start-ups need to solve problems. There are two problems that I’m solving through Supercoder: one is developer shortage, and the second one is DEI [Diversity, Equity, and Inclusion] in South Korea. I’ve noticed that the South Korean workforce is very Korean-centric, but we want to change the culture by helping our clients hire somebody else from another different country. That is something that creates a value of diversity: everyone’s the same, everyone’s equal.”

Supercoder noticed two changes in companies working with a more diverse workforce:

1. Companies become more global-minded and think about expanding into other regions.
2. Improved English skills (reading, writing, and speaking) of developers from non-Asian countries.

Supercoder receives resumes from all over the world: Vietnam, India, Russia, Pakistan, Sri Lanka, Bangladesh, Nigeria, Kenya, and more. After finding the perfect match for their clients, Supercoder needed a way to easily hire, pay, and onboard that employee. To accomplish this, they would have had to:

• Set up an entity in every country they wanted to hire —something that would have taken years.

• 要了解各国和各地的劳动法规定，就需要雇用大量人员——法律经常变化，跟踪它们需要付出巨大的努力。

• Hire local employees in each region to handle the hiring process; then once an employee is found, manually sign a contract with them.

• Open local bank accounts in every country.

Yoon 和 Supercoder 团队都很清楚 Deel 可以解决所有这些问题，因此他们在公司成立后不久就成为了 Deel 的客户。

扩大业务规模

Deel 不仅为 Supercoder 节省了时间和金钱，而且在短短 5 个月内，Supercoder 的收入大幅增长了 125%，利润率上升了 37%，客户数量增加了 2.5 倍，内部员工人数从 4 人增至 15 人。

“我们所有的员工和开发人员都很喜欢 Deel，因为即使对不太熟悉这些技术产品的人来说，它也非常简便直观，”Yoon 说。

全球放心

Supercoder 知道，随着他们发展壮大，Deel 将与他们一路相随，共同成长。从开发新产品到继续扩大国际规模，Supercoder 可以专心完成下一项重点工作：扩大东南亚地区的开发者群体。