How Supercoder uses Deel to overcome hurdles and democratize the IT world

Asian countries like South Korea, Saudi Arabia, Jordan, and the UAE are facing a new reality: a shortage of software engineers. But South Korean startup, Supercoder, wants to change that by helping Asian tech companies hire top-tier remote Software Engineers from other parts of the world. They even have plans to expand their client market to non-Asian countries. Their key to easing the continental engineering shortage? Hiring fast (23 days on average) at competitive costs. However, making this many hires requires a platform that can keep up. That’s where Deel helps out.

Deel makes it easy for Supercoder to onboard and pay their developers, reducing their client HR Function Workload by over 80%. Now clients can focus on working with developers while Supercoder and Deel handle the rest.

CEO of Supercoder, Kyle Yoon, said, “Start-ups need to solve problems. There are two problems that I’m solving through Supercoder: one is developer shortage, and the second one is DEI [Diversity, Equity, and Inclusion] in South Korea. I’ve noticed that the South Korean workforce is very Korean-centric, but we want to change the culture by helping our clients hire somebody else from another different country. That is something that creates a value of diversity: everyone’s the same, everyone’s equal.”

Supercoder noticed two changes in companies working with a more diverse workforce:

1. Companies become more global-minded and think about expanding into other regions.
2. Improved English skills (reading, writing, and speaking) of developers from non-Asian countries.

Supercoder receives resumes from all over the world: Vietnam, India, Russia, Pakistan, Sri Lanka, Bangladesh, Nigeria, Kenya, and more. After finding the perfect match for their clients, Supercoder needed a way to easily hire, pay, and onboard that employee. To accomplish this, they would have had to:

• Set up an entity in every country they wanted to hire —something that would have taken years.

• 要瞭解各國和各地的勞動法規定，就需要雇用大量人員——法律經常變化，追蹤它們需要付出巨大的努力。

• Hire local employees in each region to handle the hiring process; then once an employee is found, manually sign a contract with them.

• Open local bank accounts in every country.

Yoon 和 Supercoder 團隊都很清楚 Deel 可以解決所有這些問題，因此他們在公司成立後不久就成為了 Deel 的客戶。

擴大業務規模

Deel 不僅為 Supercoder 節省了時間和金錢，而且在短短 5 個月內，Supercoder 的收入大幅增長了 125%，利潤率上升了 37%，客戶數量增加了 2.5 倍，內部員工人數從 4 人增至 15 人。

「我們所有的員工和開發人員都很喜歡 Deel，因為即使對不太熟悉這些技術產品的人來說，它也非常簡單直觀，」Yoon 說。

全球拓展，安心無憂

Supercoder 知道，隨著他們發展壯大，Deel 將與他們一路相隨，共同成長。從開發新產品到繼續擴大國際規模，Supercoder 可以專心完成下一個重點工作：擴大東南亞地區的開發者群體。