How FEMSA Ensures Legal Compliance and Hires in Over 9 Countries with Deel

FEMSA is a leading company in the beverage and retail industry in Latin America, dedicated to contributing to the well-being of people and the economic growth of the communities where it operates. The company seeks to attract the best talent regardless of their geographical location, facing the challenge of hiring highly qualified personnel in key areas such as the digital sector, where the required talent is not always found in Mexico or Latin America.

FEMSA needed a solution that would allow them to hire top talent globally while ensuring compliance with legal, labor, and administrative frameworks in each country.

David Holguín, Benefits and Mobility Manager at FEMSA, explained: “In our search for talent, especially in fields like the digital sector, we’ve found the right skills often lie in countries where we don’t operate. Fortunately, with Deel EOR, we can hire exceptional talent from anywhere, all while following the necessary legal and labor laws.”

With Deel EOR, FEMSA could hire the best talent anywhere in the world without establishing a legal entity in each country or navigating local benefits.

“Deel EOR has allowed us to easily hire 40+ professionals in 9+ countries such as Argentina, Colombia, Dominican Republic, Brazil, Panama, Paraguay, United States, Peru, and Chile,” David explained.

Deel Immigration was also crucial in assisting FEMSA to secure work permits across the US, where the company operates in over ten states, each with its own jurisdictional requirements.

"Deel's immigration experts guide us through critical decisions, especially in complex countries like the United States, always ensuring legal compliance in each applicable state," David noted.

Deel has improved the visibility and efficiency of the FEMSA team, allowing them to manage their global hiring needs better.

Naomi Sánchez, Benefits Coordinator, FEMSA, explained: “Deel is an intuitive platform that provides human resources with total visibility of the personnel hired in all the countries where FEMSA operates. It allows us to easily identify the specific needs of each business in volume, job positions, and locations.”