How Supercoder uses Deel to overcome hurdles and democratize the IT world

Asian countries like South Korea, Saudi Arabia, Jordan, and the UAE are facing a new reality: a shortage of software engineers. But South Korean startup, Supercoder, wants to change that by helping Asian tech companies hire top-tier remote Software Engineers from other parts of the world. They even have plans to expand their client market to non-Asian countries. Their key to easing the continental engineering shortage? Hiring fast (23 days on average) at competitive costs. However, making this many hires requires a platform that can keep up. That’s where Deel helps out.

Deel makes it easy for Supercoder to onboard and pay their developers, reducing their client HR Function Workload by over 80%. Now clients can focus on working with developers while Supercoder and Deel handle the rest.

CEO of Supercoder, Kyle Yoon, said, “Start-ups need to solve problems. There are two problems that I’m solving through Supercoder: one is developer shortage, and the second one is DEI [Diversity, Equity, and Inclusion] in South Korea. I’ve noticed that the South Korean workforce is very Korean-centric, but we want to change the culture by helping our clients hire somebody else from another different country. That is something that creates a value of diversity: everyone’s the same, everyone’s equal.”

Supercoder noticed two changes in companies working with a more diverse workforce:

1. Companies become more global-minded and think about expanding into other regions.
2. Improved English skills (reading, writing, and speaking) of developers from non-Asian countries.

Supercoder receives resumes from all over the world: Vietnam, India, Russia, Pakistan, Sri Lanka, Bangladesh, Nigeria, Kenya, and more. After finding the perfect match for their clients, Supercoder needed a way to easily hire, pay, and onboard that employee. To accomplish this, they would have had to:

• Set up an entity in every country they wanted to hire —something that would have taken years.

• 各国の現地の労働法に対応するために多くの人材を雇用
法律は頻繁に変更され、それを追跡するには多大な労力を要します。

• Hire local employees in each region to handle the hiring process; then once an employee is found, manually sign a contract with them.

• Open local bank accounts in every country.

Yoon氏とSupercoderチームは、Deelがこれらすべての問題に対処できることを知っていたため、会社設立後すぐにDeelを使用し始めました。

ビジネスの拡大

DeelがSupercoderの時間とコストの節約に貢献しただけでなく、Supercoderはわずか5か月で収益を125%と飛躍的に増加させ、利益率は37%、顧客ベースは2.5倍、社員は4人から15人に増加しました。

「当社の従業員と開発者全員がDeelを気に入っています。Deelはテクノロジー製品にあまり慣れていない人でも非常に使いやすく、直感的に操作できるからです」とYoon氏は述べています。

グローバルな安心感

Supercoderは、自社の成長とともに、Deelも成長することを知っています。新製品の開発から国際的な規模拡大まで、Supercoderは次の優先事項である東南アジア地域での開発者の拡大に焦点を置いています。