Guide

A Guide to US Business Expansion Strategies

PEO

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In this guide

The real challenges you'll face expanding into the US
How to register your business and pick the right structure
Getting payroll and compliance right from day one
Smart approaches to hiring and paying US workers
Growing your business while staying compliant

Expanding your business into—or across—the US opens up huge possibilities, from getting a slice of the world's biggest economy to tapping into new, localized talent pools.

But this process also comes with its fair share of headaches. You'll need to navigate regulations at federal, state, and local levels, figure out what kind of business entity works best for you, and stay on the right side of employment laws.

With this guide, you get an overview of the core entity setup, payroll, and hiring options available for businesses expanding within or into the US.

You’ll get a look at the various methods of engaging and compensating your US workforce, including direct employment, utilizing Professional Employer Organizations (PEOs), engaging Employers of Record (EORs), and hiring independent contractors.

Plus, information on state registration processes, entity setup requirements, and how Deel can help every step of the way.

Who is this guide for?

We've created this guide specifically for:

Founders and expansion teams from US companies moving into new states
International businesses taking their first steps into the American market
Business leaders who want a no-nonsense approach to US hiring and compliance

FAQs

What does expanding into new markets mean?

When you expand into new markets, you're essentially setting up shop in a new location, like the United States. You might do this through direct investment, creating a local subsidiary, or using services like an employer of record (EOR) to avoid some of the upfront complexity.

Why enter the US market?

The US offers some compelling advantages:

A massive and diverse customer base ready to be tapped
Some of the world's best talent across industries
Business infrastructure that's built for growth
Strong protection for your intellectual property
A competitive environment that pushes you to innovate

Can you do business in the USA without an SSN?

Yes. Foreign companies don't need a Social Security Number to operate in the US. Instead, you'll typically get an Employer Identification Number (EIN) from the IRS. Depending on how you structure your business, you might need some additional paperwork when registering.

How can you hire and pay workers in the US?

You have several options for building your US team:

Setting up your own entity, such as an LLC or corporation
Working with a PEO that co-employs workers with you
Using an EOR service that handles employment legalities without you needing a US entity
Working with independent contractors for more flexibility

How can Deel support US business expansion?

Deel Payroll makes global expansion simpler with an all-in-one platform for hiring, paying, and managing your US and global team. With Deel at your side, you can:

Get support with state registration and entity formation
Set up compliant payroll systems without the headaches
Offer benefits packages that attract great talent
Scale your operations quickly without getting bogged down in paperwork
Handle the patchwork of tax and compliance requirements across a new country without breaking a sweat

Ready to expand into the US market? Book a consultation with a Deel expert today to explore the best approach for your business expansion.

How do I set up an entity and register my business?

Deel can help you set up business entities in the US and support you throughout the state registration process. With Deel PEO, state registration is included free of charge.

Deel simplifies entity setup across borders with our: