How Letterboxd doubled their workforce and hired in the US with Deel

2011 年，新西兰科技创业者 Matthew Buchanan 和 Karl von Randow 萌生了一个想法：为影迷建立一个社交发现平台，用来给电影分类。“它就像是一本日记，您可以用列表制作工具记录您观看的电影，”Buchanan 解释说，“您也能在社区中撰写影评并与别人讨论电影。”

The platform, Letterboxd, began in Auckland, New Zealand as a side project. It gained in popularity as the Covid-19 pandemic began changing the way people lived and worked, compounding the organic growth of an already highly engaged community.

Now, Letterboxd has over 8 million members and is the world’s leading social media film platform. So how did it internationally scale?

从 2020 年初迎来第一位全职员工开始，该公司目前已有 12 名全职员工。有几名员工驻扎在奥克兰，但 Buchanan 意识到公司需要在美国雇用员工，以便有人守护重要市场。但美国各州劳动法之间的差异给 Letterboxd 的招聘工作制造了难题。

“虽然我们很愿意在当地招聘人才，但我们对美国的合规成本和法律责任感到担忧。我们不想雇用全职的人力资源员工来解决医疗福利和税务局报税等问题，”Buchanan 说道。

这时，Letterboxd 发现 Deel 是他们的理想合作伙伴。此后，该公司雇用了六名美国员工，员工人数翻了一番。

美国员工遍布美国各地，横跨多个时区，因此当地员工可以亲自参加红毯活动和新闻活动。“我们曾经很担心合规问题，但现在我们知道，我们可以委托 Deel 来管理美国招聘过程中的各种复杂问题。为了保护我们的员工和企业，我们必须百分之百地做好这件事，”Buchanan 说。

The speed of onboarding staff is one of the greatest advantages of using Deel in Buchanan’s eyes. Letterboxd’s head of support, who goes by Slim, lives outside Philadelphia, Pennsylvania, and was originally a Letterboxd superfan with his own podcast. Buchanan saw he was doing such a great job that he was actually bringing in subscribers to our platform, through the podcast. “He mentioned he’d love to work for us if the opportunity ever arose and thanks to Deel, we could make that happen,” said Buchanan.

Letterboxd 还对 Deel 用户界面的易用性赞赏有加。“全都符合预期，而且还有一些不错的功能。昨天我收到了一封通知邮件，提醒我团队成员 Samm 即将休假。我敢肯定我已经把它记在日历上了，但在显眼位置上显示它还是很不错的体验。”