How Supercoder uses Deel to overcome hurdles and democratize the IT world

Asian countries like South Korea, Saudi Arabia, Jordan, and the UAE are facing a new reality: a shortage of software engineers. But South Korean startup, Supercoder, wants to change that by helping Asian tech companies hire top-tier remote Software Engineers from other parts of the world. They even have plans to expand their client market to non-Asian countries. Their key to easing the continental engineering shortage? Hiring fast (23 days on average) at competitive costs. However, making this many hires requires a platform that can keep up. That’s where Deel helps out.

Deel makes it easy for Supercoder to onboard and pay their developers, reducing their client HR Function Workload by over 80%. Now clients can focus on working with developers while Supercoder and Deel handle the rest.

CEO of Supercoder, Kyle Yoon, said, “Start-ups need to solve problems. There are two problems that I’m solving through Supercoder: one is developer shortage, and the second one is DEI [Diversity, Equity, and Inclusion] in South Korea. I’ve noticed that the South Korean workforce is very Korean-centric, but we want to change the culture by helping our clients hire somebody else from another different country. That is something that creates a value of diversity: everyone’s the same, everyone’s equal.”

Supercoder noticed two changes in companies working with a more diverse workforce:

1. Companies become more global-minded and think about expanding into other regions.
2. Improved English skills (reading, writing, and speaking) of developers from non-Asian countries.

Supercoder receives resumes from all over the world: Vietnam, India, Russia, Pakistan, Sri Lanka, Bangladesh, Nigeria, Kenya, and more. After finding the perfect match for their clients, Supercoder needed a way to easily hire, pay, and onboard that employee. To accomplish this, they would have had to:

• Set up an entity in every country they wanted to hire —something that would have taken years.

• Il faut recruter de nombreuses personnes pour suivre l’évolution des lois du travail locales de chaque pays et comme elles changent souvent, c’est très laborieux.

• Hire local employees in each region to handle the hiring process; then once an employee is found, manually sign a contract with them.

• Open local bank accounts in every country.

Kyle Yoon et l’équipe de Supercoder savaient que Deel pouvait gérer tous ces points. Peu après sa création, l’entreprise est donc devenue cliente de Deel.

Développement de l’entreprise

Avec Deel, Supercoder n’économise pas seulement du temps et de l’argent. Son chiffre d’affaires a grimpé de manière exponentielle, avec 125 % de hausse en seulement 5 mois. Sa marge a également augmenté de 37 %, sa clientèle a été multipliée par 2,5 et ses effectifs internes sont passés de 4 à 15 personnes.

« Nos employés et nos développeurs adorent tous Deel. Cette solution est intuitive et très facile à utiliser, même par ceux qui ne maîtrisent pas forcément ce type de produits technologiques », affirme Kyle Yoon.

La tranquillité d’esprit, partout dans le monde

Supercoder sait que Deel va accompagner son développement. Qu’il s’agisse d’exploiter de nouveaux produits ou de continuer à s’ouvrir à l’international, Supercoder peut se concentrer sur sa nouvelle priorité : élargir son pool de développeurs en Asie du Sud-Est.