How Cocoroco.com leveraged Deel to scale its global talent marketplace

Cocoroco.com is a Netherlands-based online talent marketplace that connects companies with top-tier customer service and compliance professionals across the globe. With a global talent pool of vetted remote workers, Cocoroco.com lets businesses scale their customer support operations efficiently, flexibly, and cost-effectively. Cocoroco.com is offering a fixed and flexible hiring model.

Expanding into over 40 countries while maintaining compliance and managing employment costs posed significant challenges. Cocoroco.com needed a scalable and seamless hiring infrastructure, so it could onboard faster, maintain compliance, and deliver a unified brand experience to companies and candidates using its marketplace.

To meet these challenges, Cocoroco.com partnered with Deel as one of the first resellers, reselling Deel EOR and Deel Contractor. Deel’s expertise in international hiring, combined with its API integrations and compliance support, provided Cocoroco.com with a flexible and scalable hiring infrastructure and marketplace.

“We explored several providers, but Deel stood out due to its seamless integration, compliance expertise, and speed. Their partnership approach gave us the right ecosystem to expand internationally without operational bottlenecks.” — Gerhard Jansen, Co-Founder, Cocoroco.com

In the highly competitive and volatile customer service industry, speed and transparency are crucial. Companies using the Cocoroco.com marketplace rely on fast hiring solutions to fill roles in a labor-short market. Deel’s infrastructure ensures that every hire is processed efficiently and in compliance with local labor laws, reducing time-to-hire and eliminating unexpected compliance risks.

“Our customers want immediate hiring solutions. Traditional providers took too long and charged unnecessary fees. Deel ensures every hire is fast, compliant, and aligned with market expectations.” — Gerhard Jansen, Co-Founder, Cocoroco.com

Additionally, Deel AI provides instant compliance insights, so Cocoroco.com can support companies using the marketplace to navigate international hiring complexities.

“Hiring globally can be overwhelming for our clients. Deel AI gives us direct access to compliance insights, helping us address client concerns in real-time.” —Wouter Fluitman, Co-Founder, Cocoroco.com

Ensuring timely and reliable payments

Timely and correct payments are important for every worker. With Deel’s automated payroll system, Cocoroco.com guarantees that global workers receive their salaries on time in different currencies, improving retention and overall job satisfaction.

“Delayed and incorrect payments are a major frustration for workers. Deel eliminates that issue entirely, ensuring a smooth experience for our talent.” — Floor van Haaren, Co-Founder, Cocoroco.com

Creating a fully branded experience with white label solutions

As Cocoroco.com scaled, maintaining a consistent brand experience became a priority. Initially, candidates and companies received separate communications from Cocoroco.com and Deel, creating confusion. By adopting Deel’s white label solution, Cocoroco.com was able to unify its branding across the hiring process.

Now, all candidate interactions—including contract signings, onboarding, and updates—are fully branded under Cocoroco.com, ensuring a seamless and professional experience.

Enabling global hiring at scale

By integrating Deel’s solution as hiring infrastructure in the marketplace, Cocoroco.com has successfully scaled its operations, providing its clients with:

• Faster hiring cycles, reducing time-to-fill for global customer service roles.
• Full compliance assurance, eliminating legal risks for international hires.
• Automated and on-time payroll, enhancing worker satisfaction and retention.
• A cohesive brand experience, strengthening client trust and engagement.

With Deel as a strategic enabler, Cocoroco.com is not just helping businesses bridge labor shortages but redefining how customer service talent is sourced, assessed, and hired across borders.